×
The
Source
What if Player Support was Supercell's invisible infrastructure?
Players send us 70,000 messages a day.
Bugs, balance complaints, confusion, praise, feature requests — across every game, every language, every player segment. In real time.
Today, almost nobody outside Player Support sees any of it.
We've been trying to solve this with dashboards
Voice of the Player. Reports. Summaries. All built for humans to read, mostly within PS.
There's a ceiling on what a human can see in this data. We keep hitting it.
PS becomes the source
We don't build a product. We don't ship a dashboard. We structure our data and make it available — as an API, as a queryable layer — so that anyone at Supercell can point their tools and agents at it.
A QA team
generates test cases from what players are reporting right now
A game designer
asks their AI agent “what are players saying about the new update?”
An automated system
detects a spike in bug reports and alerts the right cell within minutes
PS doesn't own the outcome. PS owns the source. The cells do what they've always done — but now with player voice as a live input.
A conversation with the Khaos team
They asked: Can AI summarise our test scripts? “This sequence tests X.”
We explored: What if instead of summarising tests, AI wrote them — based on what players are actually reporting?
The connection: PS has 70K messages/day of players describing bugs, mechanics issues, balance problems. That's a live signal Khaos could use to generate and prioritise test cases in near-real-time.
They were excited. QA is just one downstream — but it's a concrete one, and they want to explore it.
From report to resolution — without the player ever leaving the game
Mentions a bug
In-game, in-character. No support queue. No 4th wall broken.
Signal structured
“50 reports in the last hour, X issue, Y device, build vZ”
Tests generated
Agents write and run tests based on the live signal.
Fix shipped
Priority queue updated. Issue resolved.
Hears back
“You helped us fix this. Thank you.”
Optimistic? Yes. But the pieces exist. The data exists. The question is whether we wire them together.
QA is the first door.
The pattern is what matters.
Find people at Supercell who need rich player data and can actually take impact off it. Not reactive. Not dashboards. People who want to change how their part of Supercell works.
We find one partner. We open the door. We see what's possible. Then we do it again.
Every Supercellian already has an AI agent. If the source exists, they'll use it — without us building anything for them.
PS doesn't ship products. PS becomes infrastructure.
Nobody thinks about it. Everything runs on it.
What do we need
to make this real?
×
THE SOURCE